The course fee is $250, and includes course materials, office hours with the course facilitator to address your business development needs, networking opportunities, business plan template and other small business resources.
1514 E. Fifth Ave.
Knoxville, TN 37917
The program develops and fine-tunes business ideas, builds models based on the entrepreneur’s assumptions, adjusts the model with real-time customer feedback, and provides valuable management and marketing skills and useful feedback from advisers, peers and local businesses.
Week 1: Knowing Yourself (Assumptions, Working Styles, Team Building, Obstacles)
Week 2: Knowing Your Customer (Problem, Solution, Benefit, Competition, Advantage, Customer)
Week 3: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)
Week 4: Building the Model to Scale (Starting Small, Distribution, Revenue, Typical Sale, Price)
Week 5: Strengthening Your Structure (Business Structures, Licenses, IP, Hiring)
Week 6: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs)
Week 7: Accounting for Growth (Break-even Point, Sales Projections, Cash Flow, Accounting)
Week 8: Planning for the Future (Raising Capital, Growth Plans, Goal Setting, Pitch Prep)
Week 9: Sharing your Story
Week 10: Business Plan
Whether you’re an owner of an existing business or simply exploring a start-up concept, you are welcome to apply! You will need a well-articulated description of the product or service you offer (or plan on offering) and a description of your consumer, client or target audience.
We’re looking for entrepreneurs that represent a diverse range of sectors and backgrounds, in order to establish a cohort that incorporates both established businesses and start-up concepts. We screen our applicants, and space is limited.
Deposit & Registration
There is no application fee. If accepted into the program, a 50% deposit will be required immediately to guarantee your seat and pay for the curriculum binder. This deposit applies toward the course fee and is non-refundable. The balance of the course fee will be due 30 days after class start date.
Online application and payment are due 10 days prior to the start of spring and fall classes. Classes start on the first Saturday in March and the first Saturday after Labor Day in September.